This packaging project for Natsukashii, a Japanese-inspired tea brand, blends traditional Japanese aesthetics with modern visuals. The word "Natsukashii" translates to "a nostalgic feeling", evoking warm, cherished memories.
The design includes charming depictions of a teacup, playful cats, and traditional Japanese motifs, emphasising a cozy and nostalgic atmosphere. The packaging is enhanced by photography that showcases the tea in serene, artisanal settings, emphasising the brand's connection to both tradition and a sense of nostalgia.
